Getting Started

Getting Started

A lot of marketers suggest blogging about a topic that you are passionate about. I disagree. If you actually want to make a lot of money with blogs you need to create blogs centered on profitable topics, that is, topics with a lot of potential traffic. I am very knowledgeable about politics and social theory, for example, but creating blogs around these interests would draw few interested readers (traffic) and I would make little, if any, money. I'm convinced anyone can start a blog based on a hot topic they hate and still keep it stocked with fresh, quality content. As we will discuss in later chapters, Search Engines LOVE fresh, quality content. If your website or blog can produce fresh, quality content you will be rewarded with great Search Engine Rankings. As you will see in Chapter 3, there are other ways to get traffic to your blog that do not involve the use of Search Engines. Nonetheless, Search Engine rankings are very important to your success.



The equation is something like this:

Popular Topic + Quality, Fresh Content = High Search Engine Rankings
+ Happy, Loyal Readers = Lots of Traffic To Your Website = $$$ = :-)