Three Simple But Powerful Words

Three Simple But Powerful Words

One of the very first ebooks I read on Internet Marketing was called The
Affiliate Masters Course by Ken Evoy. This particular ebook has the
distinction of being the inspiration that really got me interested in
creating my own online business. Even though I first read The Affiliate
Masters Course more than four years ago and even though the whole
ebook was meant to pre-sell readers into buying Site Build It!, I still
recommend it to people to this very day.

By far the most important concept from Ken's ebook boils down to three
simple words: underpromise and overdeliver. This is a very simple and
yet powerful philosophy. All it really translates to is giving people more
than what they expect.


That’s it.

Just tell people you will give them one thing and then give them what
you promised plus a little bit more. The results of adopting this simple
philosophy and incorporating it into your Internet business can be truly
remarkable.


Think of it kind of like karma on steroids.


What makes the underpromise and overdeliver concept so incredibly
powerful for Internet Marketers is that it doesn't really take a whole lot
of additional effort to give people more than what they expect. This
ebook is a really great example of this too. When you purchased it I
included several additional, useful bonus items I did not advertise on the
sales page (you'll discover these as you progress through the material).



The effort required to locate these bonus items and include them in the
zip file amounted to only a couple of extra hours of work for me.


But by spending just a little bit of extra time giving you a few things you
did not expect I established myself as someone who not only delivers
what he promises but gives you even more. Ultimately this translates into
a rock solid reputation and long term customers (you) who will buy from
me over and over again. All of which equals more profits for me.


Basically, you need to be very generous. But in this business being
consistently generous results in more than just a personal feeling of
satisfaction, it results in huge profits. The benefits of practicing the
underpromise and overdeliver philosophy far outweigh the extra effort
and expenses on your part.



In fact, this philosophy works so well online that I have even
incorporated it into my personal life and daily activities. Recently, for
example, I held a garage sale at my home and offered everyone who

came free refreshments because it happened to be unusually hot out.
The result of this little act of kindness was that potential buyers didn't
haggle nearly as much as had been my experience with past garage sales.


Kindness really does pay and on the Internet it pays in a big way!


Underpromise and Overdeliver.....Write this down somewhere.


One last thing before we begin...

Blog marketing is a truly great thing to learn. It's also an easy thing to
learn. Making money by using a blog is one of the most satisfying things
that you will ever learn how to do. Just do not expect to make money
over night, know that you have to work at it consistently everyday, and
remember to put into it what you want to get out of it.

Ok, enough talk. It's time to turn you into a blog marketing expert.....